Work
One identity.
Every touchpoint.
Projects that show how one brand travels from logo to menu, deck, website and social feed. Client projects come first, followed by concept work created to show our approach.
Client work
Real brands.
Real launches.
Projects we have designed and launched for clients. New work is added as it is approved for publication.
Client project · Industry
Client project 01
What we made and who it was for, in one line.
Client project · Industry
Client project 02
What we made and who it was for, in one line.
Client project · Industry
Client project 03
What we made and who it was for, in one line.
Client project · Industry
Client project 04
What we made and who it was for, in one line.
Client project · Industry
Client project 05
What we made and who it was for, in one line.
Client project · Industry
Client project 06
What we made and who it was for, in one line.
Concept project · Bakery · Bilingual
Zaatar & Zeit
زعتر وزيت
The business. A neighbourhood Lebanese bakery selling man’oushe from 6am.
The direction. Warm, sun-baked colours, a playful Arabic display face and a sturdy English grotesque. Arabic and English share the menu as equals.
- Bilingual logo and stamp
- Printed menu
- Business cards
- Launch social posts
- Packaging sticker
Concept project · Skin studio · Bilingual
Noura Skin Studio
نورة
The business. A calm, evidence-led skin clinic for busy professionals.
The direction. Quiet luxury: plum and blush, an elegant serif in English and a classic Naskh in Arabic. Lots of space, very little noise.
- Logo and business cards
- Website homepage design
- Appointment cards
- Instagram story templates
Concept project · Fintech startup
Sanad
سند
The business. An invoicing app that helps freelancers get paid on time.
The direction. Electric blue and lime, oversized numbers and confident type that makes money talk feel friendly.
- Logo and stationery
- Investor pitch deck
- Launch social posts
- Letterhead
Arabic & bilingual
Arabic, set properly.
زعتر وزيت
Lalezar
نورة
Amiri
سند
Alexandria
أبو سامي
Reem Kufi
From napkin to brand
Every great brand starts somewhere.
Sometimes on a napkin.
Exhibit A
The brief, as received: one napkin, three colours of pen, zero regrets.
Exhibit B
What it became: a bilingual identity built from the same idea. (Concept)
Exhibit C
Round 1 feedback. We fixed it. Mostly.
Notes and sketches are recreated illustrations of everyday design requests, not quotes from specific clients. Names and businesses are invented.
Your project
could be next.
Tell us about your business and get a clear, itemised price.